The end of advertising as we know it
The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Hoboken, N.J.
John Wiley & Sons
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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著者: Zyman, Sergio.
出版事項 2002
出版事項 2002
Thư viện lưu trữ:
Thư viện Trường Đại học Đà Lạt
Table of contentsContributor biographical information
Publisher description