Business as war : Battling for competitive advantage

The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world...

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Detalhes bibliográficos
Autor principal: Allard, C. Kenneth
Formato: Livro
Idioma:Undetermined
Publicado em: Hoboken, N.J. John Wiley & Sons, Inc. 2004
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