Business as war : Battling for competitive advantage

The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world...

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Glavni avtor: Allard, C. Kenneth
Format: Knjiga
Jezik:Undetermined
Izdano: Hoboken, N.J. John Wiley & Sons, Inc. 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Izvleček:The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world examples that apply cutting-edge military perspectives to the everyday world of business, Allard clearly illustrates how military lessons - when implemented correctly - can lead a business down the road to success.