Business as war : Battling for competitive advantage

The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world...

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Autore principale: Allard, C. Kenneth
Natura: Libro
Lingua:Undetermined
Pubblicazione: Hoboken, N.J. John Wiley & Sons, Inc. 2004
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Riassunto:The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world examples that apply cutting-edge military perspectives to the everyday world of business, Allard clearly illustrates how military lessons - when implemented correctly - can lead a business down the road to success.