Marketing essentials

Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narr...

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Auteur principal: Farese, Lois
Format: Livre
Langue:Undetermined
Publié: New York, N.Y. Glencoe/McGraw-Hill 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Résumé:Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies