Marketing essentials

Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narr...

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Bibliografiset tiedot
Päätekijä: Farese, Lois
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: New York, N.Y. Glencoe/McGraw-Hill 2006
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