Public relations writing : the essentials of style and format
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
McGraw-Hill
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01297nam a2200241Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 4.5 | ||
| 082 | |a 659.2 | ||
| 082 | |b B624 | ||
| 100 | |a Bivins, Thomas H. | ||
| 245 | 0 | |a Public relations writing : | |
| 245 | 4 | |b the essentials of style and format | |
| 245 | 0 | |c Thomas H. Bivins | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2005 | ||
| 520 | |a This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences | ||
| 650 | |a Public relations,Public relations,Quan hệ công chúng | ||
| 650 | |x Authorship | ||
| 650 | |z United States,United States,Hoa Kỳ | ||
| 904 | |i Nguyễn Hữu Lộc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||