Public relations writing : the essentials of style and format

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent techno...

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Bibliografische gegevens
Hoofdauteur: Bivins, Thomas H.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston McGraw-Hill 2005
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