Introduction to mass communication : Media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Format: | Book |
| Language: | Undetermined |
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Boston
Mc GrawHill
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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