Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Detalles Bibliográficos
Autor Principal: Banran, Stanley J
Formato: Libro
Idioma:Undetermined
Publicado: Boston Mc GrawHill 2006
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