Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Bibliografiska uppgifter
Huvudupphovsman:	Banran, Stanley J
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Boston Mc GrawHill 2006
Ämnen:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kỹ năng Phương tiện truyền thông
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to mass communication : Media literacy and culture

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