Chiến lược thương hiệu Châu Á

Cuốn sách cung cấp những hiểu biết sâu sắc, kiến thức và mọi khía cạnh về các thương hiệu và quá trình xây dựng thương hiệu Châu Á như một công cụ chiến lược, đồng thời đưa ra một khung tham chiếu tổng thể để hiểu rõ các thương...

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Bibliographic Details
Main Author:	Roll, Martin
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2009
Subjects:	Brand name products,Product management,Marketing management,Thương hiệu sản phẩm,Quản lý sản phẩm,Quản trị tiếp thị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Cuốn sách cung cấp những hiểu biết sâu sắc, kiến thức và mọi khía cạnh về các thương hiệu và quá trình xây dựng thương hiệu Châu Á như một công cụ chiến lược, đồng thời đưa ra một khung tham chiếu tổng thể để hiểu rõ các thương hiệu và chiến lược xây dựng thương hiệu tại Châu Á, bao gồm những câu chuyện thành công cũng như những thách thức đối với sự tăng trưởng trong tương lai. Đây là một cuốn sách toàn diện với lý thuyết những mô hình và nghiên cứu trường hợp cập nhật về các thương hiệu Châu Á.

Chiến lược thương hiệu Châu Á

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