Chiến lược thương hiệu Châu Á

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Chiến lược thương hiệu Châu Á

Cuốn sách cung cấp những hiểu biết sâu sắc, kiến thức và mọi khía cạnh về các thương hiệu và quá trình xây dựng thương hiệu Châu Á như một công cụ chiến lược, đồng thời đưa ra một khung tham chiếu tổng thể để hiểu rõ các thương...

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Bibliographic Details
Main Author:	Roll, Martin
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2009
Subjects:	Brand name products,Product management,Marketing management,Thương hiệu sản phẩm,Quản lý sản phẩm,Quản trị tiếp thị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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