Sonic branding : An introduction

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a ne...

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Bibliografische gegevens
Hoofdauteur: Jackson, Daniel M.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York Palgrave Macmillan 2003
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