Living Brands : Collaboration = innovation = customer fascination
In an era of 24/7 marketing, companies are creating “living brands” which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's...
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| Formato: | Libro |
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New York
McGraw - Hill
2007
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