Living Brands :

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Living Brands : Collaboration = innovation = customer fascination

In an era of 24/7 marketing, companies are creating “living brands” which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's...

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Bibliografske podrobnosti
Glavni avtor:	Nadeau, Raymond
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York McGraw - Hill 2007
Teme:	Brand name products,Advertising,Tên nhãn hiệu sản phẩm Brand name products
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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