Living Brands :

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Living Brands : Collaboration = innovation = customer fascination

In an era of 24/7 marketing, companies are creating “living brands” which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nadeau, Raymond
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	New York McGraw - Hill 2007
Pynciau:	Brand name products,Advertising,Tên nhãn hiệu sản phẩm Brand name products
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

Branding @ the digital age /
Cyhoeddwyd: (2001)

Gimme! :
gan: Hallward, John
Cyhoeddwyd: (2007)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

Brands and branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Những chiến lược khác biệt để phát triển thương hiệu
Cyhoeddwyd: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
gan: Nguyễn, Thị Thanh Tâm
Cyhoeddwyd: (2015)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Strategic brand management
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

Thương hiệu cảm xúc :
gan: Gobé, Marc
Cyhoeddwyd: (2014)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2008)

Bong bóng thương hiệu :
gan: Gerzema, John
Cyhoeddwyd: (2009)