Living Brands :

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Living Brands : Collaboration = innovation = customer fascination

In an era of 24/7 marketing, companies are creating “living brands” which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's...

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Xehetasun bibliografikoak
Egile nagusia:	Nadeau, Raymond
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	New York McGraw - Hill 2007
Gaiak:	Brand name products,Advertising,Tên nhãn hiệu sản phẩm Brand name products
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Hoàn thiện thương hiệu cá nhân
Argitaratua: (2006)

Designing brand experiences
nork: Landa, Robin
Argitaratua: (2006)

Sonic branding :
nork: Jackson, Daniel M.
Argitaratua: (2003)

FCB-Ulka brand building advertising : concepts and cases /
nork: Parameswaran, M. G.
Argitaratua: (2001)

Strategic brand management : Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2013)

Asian brand strategy :
nork: Roll, Martin
Argitaratua: (2006)

Brand positioning :
nork: Sengupta, Subroto
Argitaratua: (2005)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2001)

Branding 4.0
nork: Isarabhkdee, Piyachart
Argitaratua: (2017)

The brand marketing book : creating, managing, and extending the value of your brand /
nork: Marconi, Joe.
Argitaratua: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
nork: Temporal, Paul
Argitaratua: (2007)

Strategic brand management building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2008)

Branding @ the digital age /
Argitaratua: (2001)

Gimme! :
nork: Hallward, John
Argitaratua: (2007)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
nork: Haig, Matt
Argitaratua: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
nork: Haig, Matt
Argitaratua: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
nork: Ries, Al
Argitaratua: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
nork: Upshaw, Lynn B.
Argitaratua: (1995)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

Xây dựng và phát triển thương hiệu
nork: Vũ, Chí Lộc
Argitaratua: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
nork: Al Ries
Argitaratua: (2003)

Xây dựng và phát triển thương hiệu
Argitaratua: (2005)

Xây dựng thương hiệu mạnh và thành công
nork: Gregry, James R.
Argitaratua: (2004)

Sell the brand first
nork: Stiff, Dan
Argitaratua: (2006)

Những chiến lược khác biệt để phát triển thương hiệu
Argitaratua: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
nork: Nguyễn, Thị Thanh Tâm
Argitaratua: (2015)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
nork: Ries, Al
Argitaratua: (2010)

Định vị :
nork: Ries, Al
Argitaratua: (2004)

Định vị: Trận chiến về trí lực ngày nay
nork: Al Ries
Argitaratua: (2004)

Xây dựng thương hiệu du lịch cho thành phố
nork: Nguyễn, Văn Dung
Argitaratua: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
nork: Lopes, Teresa da Silva
Argitaratua: (2013)

Strategic brand management
nork: Keller, Kevin Lane
Argitaratua: (2013)

Transforming your business into a brand :
nork: Tai, Jacky
Argitaratua: (2007)

The 11 immutable laws of Internet branding /
nork: Ries, Laura.
Argitaratua: (2000)

Thương hiệu cảm xúc :
nork: Gobé, Marc
Argitaratua: (2014)

Xây dựng thương hiệu du lịch cho thành phố
nork: Nguyễn, Văn Dung
Argitaratua: (2009)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Dấu ấn thương hiệu :
nork: Tôn, Thất Nguyễn Thiêm
Argitaratua: (2008)

Thương hiệu dành cho lãnh đạo :
nork: Moore, Richard
Argitaratua: (2007)