Greater good : How good marketing makes for better democracy
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...
Wedi'i Gadw mewn:
Prif Awdur: | |
---|---|
Fformat: | Llyfr |
Iaith: | Undetermined |
Cyhoeddwyd: |
Boston, Mass.
Harvard Business Press
2007
|
Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
---|
Byddwch y cyntaf i adael sylw!