Customer be havior : Buying, having, and being
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New Jersey
Prentical Hall
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01109nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_154530 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 105.33 | ||
| 082 | |a 658.8342 | ||
| 082 | |b S689 | ||
| 100 | |a Solomon, Michael R. | ||
| 245 | 0 | |a Customer be havior : | |
| 245 | 0 | |b Buying, having, and being | |
| 245 | 0 | |c Michael R. Solomon | |
| 260 | |a New Jersey | ||
| 260 | |b Prentical Hall | ||
| 260 | |c 2001 | ||
| 520 | |a This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities, virtual marketing, e-commerce For individuals with an interest in the attitudes and activities of today's buyer in the marketplace. | ||
| 650 | |a Consumer behavior | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||