Customer be havior : Buying, having, and being
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...
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| Format: | Book |
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New Jersey
Prentical Hall
2001
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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