Customer be havior : Buying, having, and being

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...

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Bibliografiske detaljer
Hovedforfatter: Solomon, Michael R.
Format: Bog
Sprog:Undetermined
Udgivet: New Jersey Prentical Hall 2001
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