Consumer behaviour

This second edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and extensive discussion of the growing role of the internet in all aspects of marketing, as well as updated illustrations and exhibits.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Webb, Karen
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Sydney The McGraw-Hill companies 2010
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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