Consumer behaviour
This second edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and extensive discussion of the growing role of the internet in all aspects of marketing, as well as updated illustrations and exhibits.
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Sydney
The McGraw-Hill companies
2010
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00799nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155276 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1038000 | ||
| 082 | |a 658.8342 | ||
| 082 | |b W366 | ||
| 100 | |a Webb, Karen | ||
| 245 | 0 | |a Consumer behaviour | |
| 245 | 0 | |c Karen Webb | |
| 260 | |a Sydney | ||
| 260 | |b The McGraw-Hill companies | ||
| 260 | |c 2010 | ||
| 520 | |a This second edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and extensive discussion of the growing role of the internet in all aspects of marketing, as well as updated illustrations and exhibits. | ||
| 650 | |a Consumer behavior,Marketing | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||