A cognitive psychology of mass communication

The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; a...

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Bibliografski detalji
Glavni autor: Harris, Richard Jackson
Format: Knjiga
Jezik:Undetermined
Izdano: New York Routledge 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sažetak:The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.