A cognitive psychology of mass communication

The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; a...

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Bibliographic Details
Main Author: Harris, Richard Jackson
Format: Book
Language:Undetermined
Published: New York Routledge 2009
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ