The financial times marketing casebook
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London
Pitman
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Zusammenfassung: | A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing. |
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