The financial times marketing casebook
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London
Pitman
1997
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| Schlagworte: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01099nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155477 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 412000 | ||
| 082 | |a 658.88 | ||
| 082 | |b W953 | ||
| 100 | |a Wright, Sheila | ||
| 245 | 4 | |a The financial times marketing casebook | |
| 245 | 0 | |c Sheila Wright | |
| 260 | |a London | ||
| 260 | |b Pitman | ||
| 260 | |c 1997 | ||
| 520 | |a A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing. | ||
| 650 | |a Financial management,Marketing | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||