The financial times marketing casebook

A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Wright, Sheila
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: London Pitman 1997
विषय:
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