The financial times marketing casebook

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The financial times marketing casebook

A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...

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Bibliografski detalji
Glavni autor:	Wright, Sheila
Format:	Knjiga
Jezik:	Undetermined
Izdano:	London Pitman 1997
Teme:	Financial management,Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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