The financial times marketing casebook

A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...

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Détails bibliographiques
Auteur principal: Wright, Sheila
Format: Livre
Langue:Undetermined
Publié: London Pitman 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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