The financial times marketing casebook

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The financial times marketing casebook

A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...

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Dades bibliogràfiques
Autor principal:	Wright, Sheila
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Pitman 1997
Matèries:	Financial management,Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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