The financial times marketing casebook
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The cha...
Đã lưu trong:
| Hovedforfatter: | Wright, Sheila |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
London
Pitman
1997
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| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
Foundations of financial management casebook
af: Block, Stanley
Udgivet: (2015) -
Marketing management casebook
Udgivet: (1971) -
Marketing management casebook
Udgivet: (1971) -
AI and Financial Markets
af: Shigeyuki, Hamori, et al.
Udgivet: (2023) -
Introduction to Payments and Financial Market Infrastructures
af: Ulrich, Bindseil, et al.
Udgivet: (2024)