Leap : A revolution in creative business strategy

Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A...

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Bibliografiset tiedot
Päätekijä: Schmetterer, Bob
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hoboken, N.J. Wiley 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Yhteenveto:Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A Structure for creative thinking; Make the leap.