Leap : A revolution in creative business strategy
Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A...
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Hoboken, N.J.
Wiley
2003
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00988nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_157043 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 29.95 | ||
| 082 | |a 658.8 | ||
| 082 | |b S347 | ||
| 100 | |a Schmetterer, Bob | ||
| 245 | 0 | |a Leap : | |
| 245 | 2 | |b A revolution in creative business strategy | |
| 245 | 0 | |c Bob Schmetterer | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b Wiley | ||
| 260 | |c 2003 | ||
| 520 | |a Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A Structure for creative thinking; Make the leap. | ||
| 650 | |a Marketing,Advertising,Strategic planning,Business planning,Industrial management | ||
| 650 | |x Planning,Planning | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||