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Leap : A revolution in creative business strategy

Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A...

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书目详细资料
主要作者:	Schmetterer, Bob
格式:	图书
语言:	Undetermined
出版:	Hoboken, N.J. Wiley 2003
主题:	Marketing,Advertising,Strategic planning,Business planning,Industrial management Planning,Planning
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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