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Leap : A revolution in creative business strategy

Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A...

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Bibliografski detalji
Glavni autor:	Schmetterer, Bob
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, N.J. Wiley 2003
Teme:	Marketing,Advertising,Strategic planning,Business planning,Industrial management Planning,Planning
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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