Unleashing the power of PR :

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Unleashing the power of PR : A contrarian’s guide to marketing and communication

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will genera...

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书目详细资料
主要作者:	Weiner, Mark
格式:	图书
语言:	Undetermined
出版:	San Francisco Jossey-Bass 2006
主题:	Public relations,Business communication,Communication in marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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