Unleashing the power of PR :

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Unleashing the power of PR : A contrarian’s guide to marketing and communication

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will genera...

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Bibliografiske detaljer
Hovedforfatter:	Weiner, Mark
Format:	Bog
Sprog:	Undetermined
Udgivet:	San Francisco Jossey-Bass 2006
Fag:	Public relations,Business communication,Communication in marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

This is P.R.
af: Newsom, Doug
Udgivet: (2004)

Đường vao nghề - PR
af: Việt Hoa
Udgivet: (2007)

Nguyên nhân & bài học từ những thất bại PR nổi tiếng thế giới
af: McCusker, Gerry
Udgivet: (2007)

The new marketing conversation :
af: Stein, Donna Baier
Udgivet: (2005)

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership /
af: Jaffe Joseph
Udgivet: (2007)

Perfect PR
af: Maitland, Iain.
Udgivet: (1999)

Market Driven Political Advertising
af: Hughes, Andrew
Udgivet: (2020)

Qualitative Research Methods in Public Relations and Marketing Communications ( 2th Edition )
af: Christine, Daymon, et al.
Udgivet: (2025)

This is PR
af: Doug Newsom
Udgivet: (2004)

Brain power :
af: Bradford, Shannon
Udgivet: (2002)

Perfect PR /
af: Maitland, Iain.
Udgivet: (1999)

The new rules of marketing & PR
af: Scott, David Meerman
Udgivet: (2013)

Powerful communication skills :
af: McKenna, Colleen
Udgivet: (1998)

Giao tiếp ứng xử trong hoạt động kinh doanh
af: Bùi, Tiến Quý
Udgivet: (2001)

Sáng tạo chiến dịch PR hiệu quả
af: Gregory, Anne
Udgivet: (2007)

Crisis Communication
af: Ndlela, Martin N.
Udgivet: (2019)

Present-Day Corporate Communication
af: Beger, Rudolf
Udgivet: (2020)

Crisis, Catastrophe, and Disaster in Organizations
af: Tafoya, Dennis W.
Udgivet: (2020)

Nghệ thuật thuyết trình
af: Hindle, Tim
Udgivet: (2004)

Nghệ thuật thuyết trình
af: Tim Hindle
Udgivet: (2004)

Communication for business and the professions
af: Andrews, Patricia Hayes
Udgivet: (1995)

Communication for business and the professions /
af: Andrews, Patricia Hayes.
Udgivet: (1995)

Corporate Diversity Communication Strategy
af: Maiorescu-Murphy, Roxana D.
Udgivet: (2020)

Interpersonal communication
af: Collins, Sandra Dean
Udgivet: (2009)

IMC : an integrated marketing communications exercise /
af: Jakacki, Bernard C.
Udgivet: (2001)

The
af: Kuzmeski, Maribeth

The connectors : how the world's most successful businesspeople build relationships and win clients for life /
af: Kuzmeski, Maribeth.
Udgivet: (2009)

Beyond advertising
af: Wind, Yoram
Udgivet: (2016)

PR theo kiểu Mỹ :
af: Dilenschneider, Robert L.
Udgivet: (2011)

Strategic Employee Communication
af: Thornton, Gail S., et al.
Udgivet: (2019)

Quảng cáo thoái vị và PR lên ngôi =
af: Ries, Al
Udgivet: (2007)

Interacting with clients and customers : a foot in the door /
af: Hardman, Lee Sharon, 1954-
Udgivet: (1997)

Quan hệ công chúng để người khác gọi ta là PR
af: Hà, Nam Khánh Giao
Udgivet: (2004)

The Practice of Public Relations
af: Fraser, P. Seitel
Udgivet: (2021)

Advertising in Contemporary Consumer Culture
af: Burgh-Woodman, Hélène de
Udgivet: (2020)

Communication for public management
af: Whiting, Carol
Udgivet: (2003)

Travel Marketing, Tourism Economics and the Airline Product. 1st ed.
af: Camilleri, Mark Anthony
Udgivet: (2020)

Communicating for success
af: Hyden, Janet S.

Professional presentations : a video-based course : teacher's guide /
af: Goodale, Malcolm.
Udgivet: (1998)

Contemporary business communication /
af: Ober, Scot, 1946-
Udgivet: (2001)