Unleashing the power of PR : A contrarian’s guide to marketing and communication
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will genera...
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| Format: | Book |
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San Francisco
Jossey-Bass
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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