Marketing social change : Changing behavior to promote health, social development, and the environment

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Andreasen, Alan R
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: San Francisco Jossey-Bass 1995
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ