Marketing social change : Changing behavior to promote health, social development, and the environment
Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...
Kaydedildi:
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| Materyal Türü: | Kitap |
| Dil: | Undetermined |
| Baskı/Yayın Bilgisi: |
San Francisco
Jossey-Bass
1995
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| Konular: | |
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Etiketle
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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