Marketing social change : Changing behavior to promote health, social development, and the environment

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...

詳細記述

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書誌詳細
第一著者: Andreasen, Alan R
フォーマット: 図書
言語:Undetermined
出版事項: San Francisco Jossey-Bass 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ