Marketing social change : Changing behavior to promote health, social development, and the environment
Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
San Francisco
Jossey-Bass
1995
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01138nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_157223 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 27 | ||
| 082 | |a 303.4 | ||
| 082 | |b A557 | ||
| 100 | |a Andreasen, Alan R | ||
| 245 | 0 | |a Marketing social change : | |
| 245 | 0 | |b Changing behavior to promote health, social development, and the environment | |
| 245 | 0 | |c Alan R. Andreasen. | |
| 260 | |a San Francisco | ||
| 260 | |b Jossey-Bass | ||
| 260 | |c 1995 | ||
| 520 | |a Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world. | ||
| 650 | |a Social marketing,Social change,Social problems | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||