Marketing social change : Changing behavior to promote health, social development, and the environment
Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
San Francisco
Jossey-Bass
1995
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01138nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_157223 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 27 | ||
| 082 | |a 303.4 | ||
| 082 | |b A557 | ||
| 100 | |a Andreasen, Alan R | ||
| 245 | 0 | |a Marketing social change : | |
| 245 | 0 | |b Changing behavior to promote health, social development, and the environment | |
| 245 | 0 | |c Alan R. Andreasen. | |
| 260 | |a San Francisco | ||
| 260 | |b Jossey-Bass | ||
| 260 | |c 1995 | ||
| 520 | |a Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world. | ||
| 650 | |a Social marketing,Social change,Social problems | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||