Marketing social change :

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Marketing social change : Changing behavior to promote health, social development, and the environment

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...

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Bibliografski detalji
Glavni autor:	Andreasen, Alan R
Format:	Knjiga
Jezik:	Undetermined
Izdano:	San Francisco Jossey-Bass 1995
Teme:	Social marketing,Social change,Social problems
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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