Marketing social change : Changing behavior to promote health, social development, and the environment
Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...
Wedi'i Gadw mewn:
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| Fformat: | Llyfr |
| Iaith: | Undetermined |
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San Francisco
Jossey-Bass
1995
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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