Marketing social change : Changing behavior to promote health, social development, and the environment
Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``bu...
Đã lưu trong:
| Hovedforfatter: | Andreasen, Alan R |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
San Francisco
Jossey-Bass
1995
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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On the theory of social change :
af: Hagen, Everett E.
Udgivet: (1962) -
Social Chang Education : Context Matters /
af: Choules, Kathryn. -
Social change and industrial behavior in Japan :
Udgivet: (1970) -
Social change and industrial behavior in Japan :
Udgivet: (1972) -
Social Marketing Principles and Practice for Delivering Global Change (4th Edition)
af: Gerard, Hastings, et al.
Udgivet: (2025)