A framework for marketing management

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketi...

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Hlavní autor: Kotler, Philip
Médium: Kniha
Jazyk:Undetermined
Vydáno: Upper Saddle River, N.J. Prentice Hall 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ