A framework for marketing management

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A framework for marketing management

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A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketi...

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Библиографические подробности
Главный автор:	Kotler, Philip
Формат:	‌
Язык:	Undetermined
Опубликовано:	Upper Saddle River, N.J. Prentice Hall 2003
Предметы:	Marketing,Quảng cáo Management,Quản trị
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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