Persuasion, social influence, and compliance gaining

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-fa...

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Bibliographic Details
Main Author: Gass, Robert H.
Format: Book
Language:Undetermined
Published: Boston Allyn and Bacon 1999
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ