Persuasion, social influence, and compliance gaining

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-fa...

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Tác giả chính: Gass, Robert H.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston Allyn and Bacon 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 303.342 
082 |b G251 
100 |a Gass, Robert H. 
245 0 |a Persuasion, social influence, and compliance gaining 
245 0 |c Robert H. Gass and John S. Seiter 
260 |a Boston 
260 |b Allyn and Bacon 
260 |c 1999 
520 |a Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The text places special emphasis on newer avenues for studying persuasion, such as deception/deception detection and compliance gaining/compliance resisting. No other text provides this kind of breadth and depth of coverage. Linked to empirical research, Persuasion, Social Influence, and Compliance Gaining takes students from persuasion theory to qualified conclusions regarding the operation of persuasion in real-world settings. Praised for its highly accessible writing style, this text involves students and provides them with information and examples with which they can easily identify 
650 |a Persuasion (Psychology),Influence (Psychology),Manipulative behavior,Năng lực hành vi 
910 |a Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ