Media effects research : A basic overview

his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are prov...

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Detalhes bibliográficos
Autor principal: Sparks, Glenn Grayson
Formato: Livro
Idioma:Undetermined
Publicado em: Belmont, CA Wadsworth/Thomson Learning 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media