Media effects research : A basic overview
his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are prov...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Belmont, CA
Wadsworth/Thomson Learning
2002
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01179nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_162199 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 79.99 | ||
| 082 | |a 302.23 | ||
| 082 | |b S736 | ||
| 100 | |a Sparks, Glenn Grayson | ||
| 245 | 0 | |a Media effects research : | |
| 245 | 2 | |b A basic overview | |
| 245 | 0 | |c Glenn G. Sparks | |
| 260 | |a Belmont, CA | ||
| 260 | |b Wadsworth/Thomson Learning | ||
| 260 | |c 2002 | ||
| 520 | |a his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media | ||
| 650 | |a Mass media,Mass media,Truyền thông đại chúng,Truyền thông đại chúng | ||
| 650 | |x Social aspects,Research,Methodology,khía cạnh xã hội,Phưong pháp,Nghiên cứu | ||
| 910 | |a Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||