Media effects research : A basic overview

his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are prov...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Sparks, Glenn Grayson
פורמט: ספר
שפה:Undetermined
יצא לאור: Belmont, CA Wadsworth/Thomson Learning 2002
נושאים:
תגים: הוספת תג
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
תיאור
סיכום:his exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media