Watch this listen up : Inside the 300 billion dollar business behind the media you constantly consume

In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the...

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Autor principal: Verklin, David
Format: Llibre
Idioma:Undetermined
Publicat: Hoboken, N.J. John Wiley & Sons 2007
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