Watch this listen up : Inside the 300 billion dollar business behind the media you constantly consume
In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Hoboken, N.J.
John Wiley & Sons
2007
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01049nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_162312 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24.95 | ||
| 082 | |a 659.10973 | ||
| 082 | |b V519 | ||
| 100 | |a Verklin, David | ||
| 245 | 0 | |a Watch this listen up : | |
| 245 | 0 | |b Inside the 300 billion dollar business behind the media you constantly consume | |
| 245 | 0 | |c David Verklin, Bernice Kanner | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2007 | ||
| 520 | |a In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. | ||
| 650 | |a Advertising,Mass media | ||
| 650 | |z United States,United States | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||