Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

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書誌詳細
第一著者: Surmanek, Jim.
フォーマット: 図書
言語:English
出版事項: Lincolnwood, Ill. : NTC Business Books, 1996.
版:3rd ed.
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