Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Surmanek, Jim.
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Lincolnwood, Ill. : NTC Business Books, 1996.
Painos:3rd ed.
Aiheet:
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