Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising
affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several list...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, N.J.
Wiley
2005
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01741nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_164369 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 19.77 | ||
| 082 | |a 659.1 | ||
| 082 | |b J23 | ||
| 100 | |a Jaffe, Joseph | ||
| 245 | 0 | |a Life after the 30-second spot : | |
| 245 | 0 | |b Energize your brand with a bold mix of alternatives to traditional advertising | |
| 245 | 0 | |c Joseph Jaffe | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b Wiley | ||
| 260 | |c 2005 | ||
| 520 | |a affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several lists that help us understand his road map for change, such as major trends that should inspire smart marketers, including the need for 24/7/365 service to customers on their terms--and, through wireless, consumers are always connected and accessible, no matter where they are. The author presents 10 bold alternatives to traditional advertising, which include the Internet, video games that go beyond child's play, word-of-mouth advertising in which communities have the power to build brands, and reckoning with search engines, gatekeepers to online activity. In this excellent book, the author offers thought-provoking insight and advice on how to effectively serve the changing customer. Although not all readers will agree with Jaffe, they ignore him at their peril. | ||
| 650 | |a Advertising,Quảng cáo | ||
| 650 | |x Psychological aspects,Khía cạnh tâm lý | ||
| 904 | |i Thoa, Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||