Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising

affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several list...

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Bibliographic Details
Main Author: Jaffe, Joseph
Format: Book
Language:Undetermined
Published: Hoboken, N.J. Wiley 2005
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ