Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising
affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several list...
Enregistré dans:
| Auteur principal: | Jaffe, Joseph |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Hoboken, N.J.
Wiley
2005
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Documents similaires
-
Quảng cáo quyến rũ :
par: Martineau, Pierre
Publié: (2015) -
Before and after the death
par: Doka, Kenneth J -
Startup life :
par: Feld, Brad
Publié: (2013) -
Advertising & promotion
par: Hackley, Christopher E
Publié: (2010) -
The loss of a life partner
par: Walter, Carolyn Ambler
Publié: (2003)