Life after the 30-second spot :

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Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising

affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several list...

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书目详细资料
主要作者:	Jaffe, Joseph
格式:	图书
语言:	Undetermined
出版:	Hoboken, N.J. Wiley 2005
主题:	Advertising,Quảng cáo Psychological aspects,Khía cạnh tâm lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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