Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising
affe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offers several list...
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| Format: | Livre |
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Hoboken, N.J.
Wiley
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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