Media rules! : Mastering today's technology to connect with and keep your audience

Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as...

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Détails bibliographiques
Auteur principal: Reich, Brian
Format: Livre
Langue:Undetermined
Publié: Hoboken, N.J. John Wiley & Sons 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ