Media rules! : Mastering today's technology to connect with and keep your audience

Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as...

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Detalhes bibliográficos
Autor principal: Reich, Brian
Formato: Livro
Idioma:Undetermined
Publicado em: Hoboken, N.J. John Wiley & Sons 2008
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