The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,...

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書目詳細資料
主要作者: Bonk, Kathy
格式: 圖書
語言:Undetermined
出版: San Francisco, Calif. Jossey-Bass 1999
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