The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,...

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Glavni avtor: Bonk, Kathy
Format: Knjiga
Jezik:Undetermined
Izdano: San Francisco, Calif. Jossey-Bass 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ